We looked at mail volume (as in the total number of pieces mailed per day) across the entire year to find the peaks and valleys. So, when are real estate agents mailing the most? This graph is based on mail volume, which tallies the total amount of pieces mailed every month. Real estate agents mailed the most in spring, likely to gear up for summer moving season Next, we looked at when the real estate industry mails the most. If you choose to mail out smaller quantities of postcards, we suggest using MyREpostcards, which is our easy-to-use platform where you can order, customize, and mail out real estate postcards within 48 hours. Whichever mailing count you choose, based on your goals and resources, we can accommodate your needs. He received 2 listings, sold them both and generated $12,000.
#General real estate mailings zip
In the case of real estate agent David Newman, 3,000 postcards were mailed to a consumer mailing list of all the residents in a certain zip code. On the other end of the spectrum, a smaller mailing could help you narrow down your focus and hyper-target specific locations or individuals. If your team is not equipped to handle a large response at once, this may not be the strategy for you. The biggest benefit of this strategy is that it’s possible to generate a massive response in a smaller timeframe. The total amount of cards for their direct mail campaign was 22,500 postcards, and as a result, they heard back from over 2,000 lot owners and generated over $125,000 in revenue. There are reasons why a real estate agent may want to mail in smaller or larger quantities.įor example: Carrie Chase, a client of ours, and her Coldwell Banker Preferred Properties team, chose to send out larger batches of postcards (between 1,000 and 7,500) to reach as many absentee lot owners as possible. Well-versed real estate professionals order in high-volume quantities to take advantage of discount printing and then schedule their mailings ahead of time to automate the process - saving them both time and money.Īmong those mailing high volumes, most were seeking new listings, with a few exceptions for brokerages recruiting agents and those selling newly built properties. This data shows that around 70% of our real estate agents mailed postcards in batches of 750 cards or less, whereas less than 1% mailed out 10,000 cards at a time.īear in mind that these numbers reflect mailing quantities rather than order quantities. We looked at the quantity of every single real estate mailing we delivered in 2021 and found nearly 3 out of every 4 mailings was 500 pieces or less. Smaller quantity mailings rule real estate direct mail marketing The most mail pieces were sent out on August 12th: 137,655 mail piecesĪt PostcardMania, we service more than 13,000 real estate agents and brokers.īut of course, that’s just the top-level, 35,000-foot view.The busiest date of the year for mailings was February 15: 184 mailings.Largest single mailing quantity: 53,525.Total postcards mailed: over 14 million.Here’s what we found… A snapshot of every PostcardMania 2021 real estate mailing Our research spanned the nation and we even included a state-by-state breakdown as well to help you make more informed decisions about marketing in your specific area.
To help you get an edge on the competition, we pulled together information about every mailing we did for real estate agents and brokers in 2021 - amounting to over 14 million mail pieces across 23,000+ mailings - then organized the data to reveal the biggest trends and strategies. Savvy agents and brokers know they need a tight marketing plan to gain those precious few listings and remain relevant in their chosen market… and the savviest know that direct mail is an integral part of that marketing plan. That’s a lot of competition - and it’s becoming even more competitive as available housing decreased 66% between 20 ( Pacaso).
#General real estate mailings license
According to the Association of Real Estate License Officials, there are currently over 3 million real estate agents in the United States.
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